Most likely you've heard of 88rising (if you haven't, I feel for you).
Anyway - there's a really good on article down @ the NYT on them:
In just two years, 88rising, which also has an office in Los Angeles and a small team in Shanghai, has become an authority on how to create Asian and American pop-culture crossovers. The company understands how to sell Asian artists, like Wu, to American audiences. Similarly, it offers a vision of Asian cool to industries—music, advertising, fashion, television—that are desperate to be cool in Asia. Jonathan Park, a Korean-American rapper who performs as Dumbfoundead, has been associated with 88rising since its beginning. “Everybody wants to get into Asia,” he told me. Miyashiro, he added, had been “pulling that card early on and selling people on that Asia dream.”
Probably one of my favorite passages from the article was this:
Miyashiro believed that Wu had a rare chance to penetrate the American rap charts, as long as he was careful. Wu’s team had initially wanted him to appear on shows like “Good Morning America.” Miyashiro told me, “I’m, like, ‘Bro, that’s not gonna mean shit. That’s not gonna do a goddam thing for you, bro.’ ” Instead, he had a strategy for getting Wu all the “dope press looks” at hip-hop-oriented outlets like XXL and Complex.
Because that's what killed Utada's English release (or at least that's what I keep saying to myself).
Finally - more people who agree that going on Good Morning America won't really do much for you.
