Crazy Rich Asians: Sellout!

Thursday, August 09, 2018

Deadline is reporting the sneak preview Wednesday pretty much sold out.

Warner Bros. held sneak previews last night for Jon M. Chu’s Crazy Rich Asians literally a week before opening and sold out most of its 354 locations. What’s important to note here is that the previews were paid, not free, thus underscoring moviegoers’ want-to-see for the movie based on Kevin Kwan’s bestselling book[...]

In addition, Crazy Rich Asians on tracking is looking to play beyond its core demo to all female audiences with a 5-day opening between $18M-$21M. The pic opens next Wednesday.

Nice.