The Overlooked Consumer Group...Us

Thursday, August 25, 2016

Always good to see some articles talking about how we're overlooked (for the most part).

Yet this fixation may lead some to overlook today’s fastest-growing ethnic consumer group: Asian Americans. In 2015, they had an estimated buying power of $825 billion, which is expected to grow to $1.1 trillion in 2020, according to the Selig Center for Economic Growth at the University of Georgia. In the past 15 years, the Asian American consumer market grew by 199 percent, outpacing gains in the disposable income of Latinos, whites, blacks, and Native Americans. The U.S. Latino population might be three times larger than the Asian American community, but the Asian American population is now growing at a faster rate overall.