#250posts24hrsAAPI - 38: Asian American Women. You Are The Tastemakers (At Least According To Nielsen)

While you may or may not have seen this already from the 2017 Diverse Intelligence Series I found some of these facts pretty interesting including the following (and my random notes in italics).

1. The U.S.-born Asian American female population is growing faster than the foreign-born population, with 60% growth vs. 43% respectively since 2005

Asian American women taking over the world - yes!

2. 76% of Asian American women will pay for a brand they trust, even if it is slightly more expensive

Tell me something I don't know xD?

3. Asian American women have the highest smartphone penetration of any racial or ethnic group in the U.S.

What? I thought it might be Asian American teenage boys, but apparently this is incorrect

4. 66% of Asian American females use online banking, 22% higher than the total adult population.

Because Asian American women have shit to do. They can't be licking envelopes at the bank drive-thru MF's!

Check it out in full here.