#250posts24hrsAAPI - 38: Asian American Women. You Are The Tastemakers (At Least According To Nielsen)

Saturday, May 20, 2017

While you may or may not have seen this already from the 2017 Diverse Intelligence Series I found some of these facts pretty interesting including the following (and my random notes in italics).

1. The U.S.-born Asian American female population is growing faster than the foreign-born population, with 60% growth vs. 43% respectively since 2005

Asian American women taking over the world - yes!

2. 76% of Asian American women will pay for a brand they trust, even if it is slightly more expensive

Tell me something I don't know xD?

3. Asian American women have the highest smartphone penetration of any racial or ethnic group in the U.S.

What? I thought it might be Asian American teenage boys, but apparently this is incorrect

4. 66% of Asian American females use online banking, 22% higher than the total adult population.

Because Asian American women have shit to do. They can't be licking envelopes at the bank drive-thru MF's!

Check it out in full here.