RAIN scheduled to come to ImaginAsian's advance screening of Speed Racer in LA

Monday, April 21, 2008



I can see the pandemonium now:

ImaginAsian Entertainment, America’s first 24/7 cable network that provides Asian-inspired media content, will host a special advance screening of the new high-octane, live-action family adventure “Speed Racer” at the newly built ImaginAsian Center in Los Angeles on Friday, April 25. Asian pop superstar Rain is scheduled to walk the red carpet at 7:00pm.

The special advance screening is part of an integrated worldwide marketing campaign for Warner Bros. Pictures’ and Village Roadshow Pictures’ upcoming family adventure “Speed Racer.” Rain stars in the film as Taejo Togokahn, a rival driver to Speed Racer, alongside Emile Hirsch, Christina Ricci and Matthew Fox.

“ImaginAsian Entertainment is proud to host this special advance screening with Warner Bros. Pictures,” said Michael Huh, VP of marketing & strategic development, ImaginAsian Entertainment. “As America’s premiere content provider of Asian-inspired entertainment, one of our important goals is to be active in making connections between Asian-based entertainment and entertainers and the U.S. media and entertainment market. This ‘Speed Racer’ event is a perfect fit with our brand.”

“We’re proud that Rain is making his U.S. feature film debut with Warner Bros. in ‘Speed Racer,’” said Viviana Pendrill, VP of targeted marketing, Warner Bros. Pictures. “Rain has established himself as an extremely strong performer onstage and we are thrilled to be part of extending his talent onto the big screen. With Rain’s international popularity it made sense for us to team up with ImaginAsian Entertainment to promote ‘Speed Racer.’”
Cool.