Vera Wang looking to change the face of Kohl’s Department Stores

Saturday, September 15, 2007

When you think Vera Wang you don’t just think elegant - you think expensive, you think elite. The words “Kohl’s Department Store” don’t quite roll off your tong right away. But if Wang and Kohl’s Department Stores have anything to say about that - it will all change - and will also add $150 million dollars of extra sales to Kohl’s and Wang’s bottom line.

The department store has just recently (Sept 9th) rolled out her Simply Vera line - its first designer collection ever and doing so in the largest product launch of the company’s history looking to help align itself with more upscale designers in order to help create more of an upscale brand - and the experts are expecting Vera’s new line of clothing to be a success:

There are girls here in the office who are so excited about this,” says Nicole Phelps, executive editor of, which is based in Manhattan. “And given that the prices are so affordable, I think it will appeal to younger women, possibly college age and even high schoolers.”

Experts believe Wang’s foray into the middle-class will be very successful.

Asian-American woman helping to change the face of a franchise.

How cool is that?