About the event
The city of Las Vegas announced today that November 25, 2011 will be declared “K-Pop Masters Day” in honor of the inaugural Billboard K-Pop Masters events, taking place on November 25 & 26 at the legendary MGM Grand Garden Arena in Las Vegas. These star-studded live music events, produced by KPMA, LLC., will bring fans together to celebrate and spotlight one of world’s fastest growing genres of music.
The 2011 Billboard K-Pop Masters will feature performances by some of today’s biggest Korean pop stars including 4Minute, BEAST, Sistar, G.NA, Brown Eyed Girls, MBLAQ, SHINee and TVXQ. Kicking off with a red carpet event on November 25, these concerts will be state-of-the-art productions and exciting music experiences for fans that are riding the “K-Pop wave.”
“Las Vegas is known as the entertainment capital of the world, so it is only fitting that Billboard has chosen our fabulous city to showcase the top Korean pop stars,” said Mayor Carolyn G. Goodman who has presented the events with a proclamation marking November 25, 2011, as “K-Pop Masters Day” in the city of Las Vegas. “We have long been proud of the Korean entertainers who have performed in our city over the years. I welcome the events to Las Vegas, and I know they will be a great success.”
The 2011 Billboard K-Pop Masters events will also help expand Billboard’s and Billboard Korea’s coverage of this popular music genre, as they are being held shortly after the launch of the Billboard K-Pop 100 chart, which ranks the country’s top songs according to digital sales via leading websites in addition to downloads from mobile service sites. The chart has been well received by both the industry and K-Pop fans, and currently appears on Billboard Korea’s website, billboard.co.kr, in the international chart section of Billboard.com and Billboard.biz, and in Billboard Magazine.