Profile: Danny Seo's Wholearth

Thursday, May 07, 2009


Environmental lifestyle expert Danny Seo calls his eco-friendly way of living "Simply Green." Through his best-selling books, television programs, products, magazine columns and his how-to lifestyle lectures, Danny Seo continues to share the creative ideas that have made him America's leading lifestyle authority on modern, eco-friendly living.

Born on Earth Day in 1977, Danny has championed the natural biodiversity of our planet from a very young age. On his 12th birthday, he founded the organization Earth 2000 with just a few friends and $23. By his 18th birthday, he had transformed the grassroots organization into the country's largest teenage activist charity, spearheading worldwide campaigns on behalf of the environment.

Danny encourages America to live a greener lifestyle. His first lifestyle book Conscious Style Home (St. Martin's Press; 2001) chronicles his renovation of his parents' home in Green Hills, Pennsylvania, using easy-to-find, eco-friendly materials. The beautifully photographed book received rave reviews in The New York Times, Elle, Food & Wine, Elle Decor, and USA Today, who raved "Say 'environment' to Danny Seo, and it's as if you've punched the word into the search engine Google: Out roars an avalanche of ideas and references that threatens to scramble your brain." Conscious Style Home helped Danny soon become America's favorite environmental lifestyle authority.

Today, Danny serves as the official Green Living Partner for JCPenney, one of America's favorite retailers. Danny works side-by-side with JCPenney on their "Simply Green" campaign, a product-designation program that helps its customers and associates find eco-friendly products for sale in-store and online at

Danny has also partnered with Method Products, a line of environmentally-friendly cleaning and personal care supplies sold in stores nationwide. He is also spokesperson for the non-profit Call2Recycle campaign, a program of the Rechargeable Battery Recycling Corporation that encourages Americans to recycle their old cell phones and rechargeable batteries in free collection boxes in over 40,000 stores nationwide.

Danny's creative vision that style and sustainability can be married together has created an extensive portfolio of work including a monthly column in Better Homes & Gardens; a nationally-syndicated newspaper column "Do Just One Thing;" the Simmons Natural Care by Danny Seo mattress line; Wholearth by Danny Seo bath and beauty products; the DVD "Simple Steps to a Greener Home;" one-a-day and wall calendars with Trends International; and a series of books including Simply Green Parties and Simply Green Giving.
What's New (from his site)

This Spring, we're launching my new bath and beauty line called Wholearth by Danny Seo. It features wonderful USDA certified organic fine fragrances, an organic body wash and other natural and organic products designed to be luxurious and green from the inside out. Look for it in stores and try them out.

My new syndicated newspaper column, Do Just One Thing, is also starting to roll out in newspapers across the country. It's a daily eco tip that you can do each and every day. If your local paper doesn't carry my column, you can also check out the Living Green section inside Better Homes and Gardens magazine. Each month, I share my favorite ideas, tips and product picks to help each of us go a little greener.
For more on Danny see and his blog