Early Believers, Kero One, And The Nichi

Monday, August 31, 2009

Caught this article on Kero One down at the Nichi Bei Times (and if you didn't already know is closing their doors at the end of this month) and wanted to post up on it:

Kero One is not the average hip-hop artist. He is not from the traditional hip-hop hot spots of Los Angeles or New York. He is the son of Korean immigrant parents, born and raised in the Bay Area. His style of music isn’t gaudy like many of his contemporaries, but is still eye-catching.

“My music isn’t in your face,” Kero One said in an interview with the Nichi Bei Times.

Listening to his newest album — entitled “Early Believers,” released in April of this year — his analysis seems correct. To describe Kero One’s style in one word, it would have to be “smooth.” He weaves together old-school jazzy beats with fresh rhymes in a way that seems to have gone all but extinct in the new millennium. Kero One proves that there are still times when less can, in fact, be more.
View the full article here and see the video for "Keep Pushin" from his album Early Believers out now.