Will YouTube and Google prevail over the current dominant local players who already have a hold on the market? Maybe. Either way though it will be a good fight and offer more options for Korean video addicts.
It is a belated arrival for YouTube in Korea, considering it is already operating localized services in 18 other nations. Google, which owns YouTube, has been cautious about expanding in Korea knowing that many other globally popular Web services of YouTube's caliber have failed to win over the Korean market.Read more down at The Korea Times.
Since the early days of the Internet boom in the late 1990s, Korean Internet users have shown a strong favor for locally grown sites. For example, Google and Yahoo respectively have less than 5 percent of the search-engine market share, while Korean search engines Naver, Daum, and Nate continue to prosper. Social-networking sites such as Facebook and MySpace have even weaker presences here though the latter hopes to open a Korean site in the first half of the year.