Asian Americans and Advertising

Friday, February 08, 2008

Interesting article on the Asian American population and advertising:

According to the Selig Center for Economic Growth, Asian Americans represented $253 billion in spending power in 2001, and this number is projected to reach $528 billion by 2009. While Hispanics make up the largest minority in the U.S., there are 13.5 million Asian Americans (residents who say they are Asian or Asian in combination with one or more other races) according to the most recent U.S. Census Bureau findings. This group comprises 5% of the total U.S. population. There is also a sizeable proportion of Asian Americans who are business owners and entrepreneurs.

Rather than an afterthought, Asian Americans should be of special interest to marketers. While Los Angeles, New York and San Francisco have the highest Asian populations, other cities are increasingly becoming urban hubs. According to a 2005 report titled "Asian Americans in the U.S." written by Dr. Robert Brown and Ms. Ruth Washton for Package Facts, specific goods and services, including computers and Internet services, home electronics, and automobiles are more likely to be owned by Asian Americans than other ethnic groups.
Read more from the press release.