I'm glad they were referencing AZN TV and iaTV in this article, and even though I'm not convinced that the overall programming culture have got it - because look what's not being picked up by basic cable across the U.S. - it is nice to see that people still are at least talking about the value of our community when it comes to programming:
Despite AZN’s demise and iaTV’s (formerly ImaginAsian TV) moves to broaden its audience, operators and programmers remain confident there is a real demand for networks targeting Asian-Americans, especially those offering foreign-language content.I know what you're saying - gotta wait and see if anyone really does something (and on another note it still gets me that they couldn't make AZN TV work with that many subscribers).
English-language networks aimed at the children and grandchildren of immigrants are “nice-to-have channels,” but it’s the “in-language channels that have the most value,” said Rob Thun, senior vice president of programming for AT&T’s U-Verse TV, an AZN affiliate.
While Comcast-owned AZN, which targeted Asians born or raised in the U.S., reported 13.9 million subscribers, most of the current crop of Asian-language channels count viewership in the tens and hundreds of thousands. But viewer loyalty is high.
Either way - check out the full article down at Multichannel News.
